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Quick and Dirty Buffer Review

When it comes to public relations having propitious tools at your disposal is key in your communications arsenal. Thanks to modern technology you can find a plethora of software available for both desktop and mobile devices.With over 57% of online traffic coming from tablets and smartphones, having an app that can be utilized across multiple devices is vital. For this review, we will take a quick look at the management tool Buffer.


Buffer is a social media management platform with a series of features to meet your business needs. From analytics to sharing, to campaigns and engagement, Buffer will enable you to do more with your busy schedule.


  • Analytics: studies past data to recognize potential trends so you can adjust to customer needs.

  • Sharing: compose, manage, and schedule content across your various social media networks.

  • Campaigns: studies trends within your social media campaigns so you can maximize on future campaigns

  • Engagement: manage your marketing across all of your platforms

Buffer is easy to use and offers a wide range of price plans (from monthly to annual pricing) to best suit the needs of your business.


Pricing


Free Plan – $0 per month

  • Allows for 3 social media accounts

  • Easy use with Facebook, LinkedIn, Twitter, Google+, and Instagram

  • Schedule up to 10 posts per account

  • Browser extension

  • Mobile friendly (iPhone and Android)Image creator

  • Upload Videos and GIFs

  • Shorten and track links

Pro Plan – $15 per month

  • Allows for 8 social media accounts

  • Easy use with Facebook, LinkedIn, Twitter, Google+, Instagram, and Pinterest

  • Schedule up to 100 posts per account

  • Browser extension

  • Mobile friendly (iPhone and Android)Image creator

  • Upload Videos and GIFs

  • Shorten and track links

  • RSS feed

  • Analytics

  • Calendar

Small Business Plan – $99 per month

  • Allows for 25 social media accounts

  • Up to 5 additional team members

  • Easy use with Facebook, LinkedIn, Twitter, Google+, Instagram, and Pinterest

  • Schedule up to 2,000 posts per account

  • Browser extension

  • Mobile friendly (iPhone and Android)Image creator

  • Upload Videos and GIFs

  • Shorten and track links

  • RSS feed

  • Analytics

  • Calendar

  • Advanced analytics

Medium Business Plan – $199 per month

  • Allows for 25 social media accounts

  • Up to 10 additional team members

  • Easy use with Facebook, LinkedIn, Twitter, Google+, and Instagram

  • Schedule up to 2,000 posts per account

  • Browser extension

  • Mobile friendly (iPhone and Android)Image creator

  • Upload Videos and GIFs

  • Shorten and track links

  • RSS feed

  • Analytics

  • Calendar

  • Advanced analytics

Large Business Plan – $399 per month

  • Allows for 150 social media accounts

  • Up to 25 additional team members

  • Easy use with Facebook, LinkedIn, Twitter, Google+, and Instagram

  • Schedule up to 2,000 posts per account

  • Browser extension

  • Mobile friendly (iPhone and Android)Image creator

  • Upload Videos and GIFs

  • Shorten and track links

  • RSS feed

  • Analytics

  • Calendar

  • Advanced analytics


There are additional features available beyond the mere plans shown here ranging from custom PDF exports and white-label reports to in-depth hashtag analytics. However, these features come with an additional cost.


Verdict



Pros

  • Free plan is available to use

  • Simple to use

  • Perfect for those with a small budget or just starting out

  • Firefox and Chrome extensions make sharing content easy

  • Great blog posts from the company that provide insightful marketing tips to expand your brand


Cons

  • Free plan only allows for 3 accounts and up to 10 scheduled posts

  • Price plans are all over the place

  • Analytics are only available on a paid plan

  • Responding to customers or answering customer requests requires a paid plan

  • Buffer Analyze requires a premium plan at an additional cost

  • Uploading images on mobile can prove troublesome at times on mobile devices

  • To use Pinterest requires a paid plan (typical with most apps)


With so many social media management tools available at the touch of your fingertips, Buffer is sure to ease your workload whether you are a new upcoming blogger or an established public relations agency. Their range of price plans make it easy to accommodate what is best for your business needs. If you are looking for a free plan to dip your toe into the management tool waters, give Buffer a try. References: Buffer. (n.d.). Social Media Management Software for Growing Brands. Retrieved from https://buffer.com/ Kreyenhagen, J. (2018, August 30). Why Catering To Mobile Users Is Vital For Today's Services. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/30/why-catering-to-mobile-users-is-vital-for-todays-services/#4d73a08736a9 Cover image made on Canva.com

#socialmediatools #buffer #socialmediascheduler

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