VIDEO NEWS RELEASE
RETROSPECTIVE WEBINAR SMORE FLYER
Join us for a webinar event as we look back at the 1st ever Latinx Games Festival and its future plans.
RESEARCH PRESENTATION
EVENT PROPOSAL
Hypothetical proposal due to the current COVID-19 pandemic.
INFOGRAPHICS
SWOT ANALYSIS
Strengths
The Latinx Games festival aims to keep ticket prices affordable to be accessible to all. The Latinx Games Festival organization has over 10 years of industry experience. The Latinx Games Festival is a passion project of Latinos wanting to expand awareness of their culture and its influence within its community.
Weaknesses
The Latinx Games Festival had its first event in September 2019 with a second online two-day event scheduled in November 2020. The attendee count for the first festival translated that awareness was not maximized. Social media along with paid promotion will help increase its reach to the public with a lower ticket price. The Latinx Games Festival relies on the support of its sponsors in order to fund the event. Additional expenses are passed onto Jason Vega. With prime financial backing, the Latinx Games Festival would have the opportunity to expand. This would include payment to staff and panelists as additional incentive.
Opportunities
The campaign will leverage opportunities by its members networking often to spread the festival’s mission to expand awareness and support. The Latinx Games Festival team involves many currently working within the video games industry. These members are involved in other industry events and committees. The opportunity to network often will prove beneficial for the festival’s future. The first Latinx Games Festival met with positive praise and received equally positive feedback. Press news revealed the need for the festival. The Latinx Games Festival will be held at the Museum of Latin American Art. This will help promote not only the festival but the museum as well.
Threats
Threats to the success of the campaign will be from other video game industry events such as PAX, SoCal Gaming Expo, the Electronic Entertainment Expo, and more. These events draw in large crowds from the video game industry, electronic products, cosplay, and the community. The Latinx Games Festival is not aiming to be a trade event. The Latinx Games Festival cannot function without the support of its sponsors. Their financial support makes the event possible. This crucial aspect is a red flag for the longevity of the festival’s existence. Negative feedback inspired the need to acquire sponsors early. The first event (stress test) revealed flaws in product presentation, high ticket price, production, and other areas. These influenced the improvements for the upcoming years to come.
LATINX GAMES FESTIVAL TEAM
