LATINX GAMES FESTIVAL CAMPAIGN SNAPSHOT BRANDING CAMPAIGN
The Latinx Games Festival is a passion project headed by Executive Director Jason Vega out of Long Beach, California. Its first festival occurred at the Museum of Latin American Art (MOLAA) in 2019. The prime focus of the festival is to build a community of Latinx game professionals and its publics. From publishers to developers, gamers to press, the Latinx Games Festival aims to encourage and create opportunities for the future of Latinx game development.
The campaign objectives are to build brand awareness, online presence in order to recruit future panelists for the festival, increase social media followers across its social media channels, and build its reputation within the Long Beach community. Raising brand awareness will help ensure the goal of a larger attendance at the next live event. Methods will be utilized across the Latinx Games Festival website, Twitter, Instagram, Twitch, and Facebook social media channels with frequent monitoring to make necessary changes to reach said goals.